By Skybreak (Jack)

WHAT IS HALF BLOOD?

HALF BLOOD is an “ERA”, a 6-7 month period where Skybreak’s music, fashion and aesthetic completely shifts into a cohesive, UK and NuWave Trap influenced sound and a realistic metro aesthetic inspired by London, New York, Paris and other megacities. It will contain two EPs separated by a few months (blue line & red line)

Here’s a link to the full “ERA” (which includes both EPs and some misc remixes)

https://soundcloud.com/skybreakofficial/sets/half-blood-era/s-NU3NJi3ch5k?si=471a3e1e884946cfa56d187baa6bd107&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

Our main goals for this project are:

• Prove there is more to Skybreak than my quirky/gamer side
• Provide a fresh, vibrant take to the UK sound that excites DJs and average listeners alike
• Nail down my hometown presence in both NYC and London
• Throw a curated and well attended debut headline show in New York
• Curate an all new “urban” visual aesthetic with cryptic lore of a crumbling subway system

HALF BLOOD MUSIC is:

• Groovy
• Fresh
• Cultured
• Underground
• Edgy

HALF BLOOD AESTHETIC IS

• Urbancore
• Metro
• Modern/Contemporary

HALF BLOOD AESTHETIC IS NOT

• Cyberpunk
• Futuristic
• Gangsta

MAIN ART DIRECTION

The plan for each track art is to have grainy photos which are completely black and white/grayscale except for one highlight color (Blue or Red, depending on which EP it is on). This is a technique called “Color Splash”. This would require ALL photos to be shot in color, and I plan to seek out outfits, shots and locations that highlight these colors.

To contrast the minimalism of these photos, each cover art will also have a custom side-bar with tons of logos & custom typography delving into the lore/world of HALF BLOOD.

Here is an EXTREMELY rough image splice of what I’m imagining, for example:

TYPOGRAPHY/LOGO REFERENCES:

I’d like the typography of this project to have a contrast of clean, corporate metro esque logos/type and gritty spray painted logos/type.